Landman anglicized his moniker and the Steven Land brand was born. Since then Steven Land has become one of the most recognizable haberdasheries in the world. Steven Land is known for being on the cutting edge of fashion and bringing to the industry the freshest ideas. Land is the originator of The Big Knot tie and the only tie house to be authorized by Swarovski to use its world renowned crystals exclusively for Steven Land. Steven Land is the aficionado other tie companies try to copy. Most tie houses buy from mills Steven Land designs are all done in house using talented designers and artists. These associates select colors and design shells and fabrics unique to Steven Land. When you wear a Steven Land tie everyone knows its a Steven Land.